About us

From one imperfect human to another:

We’re a small team with big ideas and even bigger feelings.
We didn’t start this to become “the next big thing.” We started because we love beauty, creativity, and that little rush you get when you find something that makes you feel like you.

The Lovely Villain is for the bold, the soft, the curious, the chaotic.
We’re young. We’re wild sometimes. We mess up. We learn.
We cry over packaging delays and laugh over design ideas at 2 a.m.
We fall in love with colors, moods, strangers on trains, and quotes from movies we barely remember.

We work with incredibly talented nail artists from around the world — people who pour themselves into tiny canvases so you can press on a feeling and carry it into your day.

We get inspired by everything: the way light hits your bedroom wall, a fight you had with someone you love, a good outfit on a bad day.
We believe beauty doesn’t have to be perfect to be powerful.

We’re not professional in the “corporate” way.
But we care. Deeply.
And we try. Honestly.
Every set is a little piece of us.
We hope it becomes a little piece of you, too.

Thanks for being part of this journey.
We’re still figuring it out — but we’re doing it boldly.

With love,
The Lovely Villain

 

💌 Need a hand?

If you need help with your order, have a question, or something just doesn’t feel right — please don’t hesitate to email us at info.lovelyvillain@gmail.com or simply reach out to us via Instagram @lovelyvillain.nails 

We're a small team (sometimes just one girl and a cup of coffee), but we genuinely care — and we’ll always do our best to make things right.

We ask for your kindness and patience, and in return, we promise honesty, effort, and a real human behind every message.

Thanks for being here. Truly.
It means more than you know.